Big ideas don’t need big budgets anymore.
Give us one day and we’ll turn yours into a working prototype.
Helping businesses since 2003.
UPGUYS
E-commerce health platform, from MVP to market leader
Canada’s Top Growing Companies 2025
The Globe and Mail
Hootsuite
Custom Microsoft Yammer integration for the Hootsuite dashboard
Altruition
Volunteering platform connecting students with scholarships
Millennium Touch
4K touchscreen kiosk for condo sales presentations
Frontrunners
Shopify e-commerce for a local running store during COVID-19
Our product
Playspedia
Animated sports plays and game-day tools for coaches and teams
Our product
Jaystock
Reorder and inventory reports for independent shops, from their sales data
Our product
Revoice
An AI receptionist that answers the phone for small businesses
The best time to build is now.
AI has cut the cost of custom software to a fraction of what it was. Problems you’ve put off for years can be solved this quarter. We build it and look after it.
- 01
Solve the problems you shelved
That booking system, portal or internal tool that was too expensive to justify? It probably isn’t anymore. We build the thing that ends the workarounds.
- 02
Launch your store this season
A shop that’s easy for customers to buy from and easy for you to run, live in weeks rather than months, ready before your busiest season.
- 03
Your website, ready for what’s next
Updates, security and speed handled for you, so you’re ready to move the moment the next opportunity comes.
- 04
Build faster with an expert on board
Already have developers? We join them for as long as you need, and help them deliver in weeks what used to take months.
Our work
| Project | What we built | Work |
|---|---|---|
| UPGUYS | E-commerce health platform, from MVP to market leader | Web app, e-commerce |
| Hootsuite | Custom Microsoft Yammer integration for the Hootsuite dashboard | Integration, hosting |
| Altruition | Volunteering platform connecting students with scholarships | Web app, maintenance |
| Millennium Touch | 4K touchscreen kiosk for condo sales presentations | Web app, hosting |
| Frontrunners | Shopify e-commerce for a local running store during COVID-19 | E-commerce, Shopify |
| Everbliss | E-commerce site for women launched in under two months | E-commerce, maintenance |
| Paul Nicklen | Website optimization and digital asset protection for a renowned photographer | Maintenance, optimization |
| Millennium Condo | Deficiency reporting tool for residents and contractors | Web app |
| North Burnaby Physio | Website redesign with ongoing SEO and analytics | Design, SEO |
| Elletourage | Mentorship marketplace for women, rebuilt from the ground up | Web app, payments, maintenance |
Our products
Products we’ve built and support.
| Product | What it does | Work |
|---|---|---|
| Playspedia | Animated sports plays, playbooks and game-day tools for coaches and teams | Web app, subscriptions |
| Jaystock | Reorder and inventory reports for independent shops on Lightspeed and Shopify | Web app, AI, integrations |
| Revoice | An AI receptionist that answers calls and sends a summary of every one | AI voice agents, support |
From idea to launch in a week.
AI has changed how fast a small team can move. Work that once took a big agency and months of meetings now goes from first conversation to a live product in days.
- 01
Bring the idea
Rough is fine. A sketch, a spreadsheet, a problem you keep working around. That’s enough to start.
- 02
Prototype in days
Within a few days you’ll have a working prototype in your hands: something you can click, test and show, not a slide deck.
- 03
Test it for real
Put it in front of real users and see what works. We make changes the same day, with senior judgment keeping it sound.
- 04
Launch by week’s end
Tested, secure and fully yours, live within a week. Then we keep improving it as you learn.
The Midstride difference
Agency process.
No agency overhead.
Structured timelines, clear scope, and professional delivery, without paying for account managers, project coordinators, or junior developers learning on your dime.
Freelancer speed.
Long-term partner.
Freelancers disappear after the invoice. We stay for monitoring, maintenance, and the next feature. Some of our clients have worked with us for over a decade.
Small team.
Direct access.
No layers between you and the person building your product. Every conversation is with the senior developer doing the work.
Your code.
Your control.
Full handover of every file, credential, and document. No vendor lock-in, no proprietary platforms. You own it all; we just keep it running.
Get a free prototype
Tell us about the project.