The Challenge
UPGUYS is an e-commerce health platform connecting customers with pharmacists and doctors for prescription medications and consultations. Founders Mehrdad Rezaei and Ramin Behzadi approached Midstride to build an MVP on a fixed budget and timeline.
Building
Andre Liem served as fractional CTO, overseeing a development team and collaborating with UPGUYS' design team. The first version went live with customer purchasing, doctor consultations, and real-time chat.
A robust admin panel enabled pharmacists and support staff to fulfill orders, manage payments, export reports, and handle customer communications via SMS CRM.
Growth
The launch was a success. Within a year, UPGUYS grew its customer base and staff, expanding to two offices. Midstride continues to serve as UPGUYS' technology partner — building customized functionality to enhance customer care and improve team efficiency.
