The challenge
UPGUYS is an e-commerce health platform connecting customers with pharmacists and doctors for prescription medications and consultations. Founders Mehrdad Rezaei and Ramin Behzadi approached Midstride to build an MVP on a fixed budget and timeline.
Building
Andre Liem served as fractional CTO, overseeing a development team and collaborating with UPGUYS’ design team. The first version went live with customer purchasing, doctor consultations, and real-time chat.
A robust admin panel enabled pharmacists and support staff to fulfill orders, manage payments, export reports, and handle customer communications via SMS CRM.
Growth
The launch was a success. Within a year, UPGUYS grew its customer base and staff, expanding to two offices. Midstride continues to serve as UPGUYS’ technology partner, building customized functionality to enhance customer care and improve team efficiency.
In 2026, UPGUYS ranked No. 4 of 375 on The Globe and Mail’s Canada’s Top Growing Companies list, up from No. 8 in 2025, with three-year revenue growth of 5,308% and a team of 65. It now brings virtual care, licensed pharmacy operations and its own technology together in one platform, and is expanding into diagnostics, longevity and preventative care.
