The challenge
Paul Nicklen is a renowned Canadian photographer, biologist, and filmmaker with millions of followers and significant organic web traffic. Midstride took over website maintenance and hosting, with the initial goal of optimizing sales conversions, improving email delivery, and enhancing analytics.
Optimization
Midstride used Google Optimize to run A/B tests over several months, working with Paul’s team to understand whether site changes could increase email leads. The team also reviewed email infrastructure and made configuration changes that had a significant impact on customer request management given the volume of emails.
Digital asset protection
Midstride assisted in protecting Paul’s digital assets by working with a third-party company to implement specialized technology that locks down images, adding an extra layer of security while maintaining a seamless browsing experience for visitors.
Ongoing support
Midstride continues to provide general maintenance and support to ensure the site runs smoothly, stays secure, and performs well under high traffic.