Let's Talk
Case Study
A website redesign with ongoing SEO and analytics for a growing physiotherapy practice.
Florence Yip, a licensed physiotherapist, had a steady business but her online presence wasn't keeping pace with growth. She needed a redesigned website to showcase her full range of services and compete in a crowded market. Midstride had worked with Florence previously and was eager to take on the project.
Rather than starting from scratch, Midstride found a design theme that covered 80% of requirements and customized the remaining 20% to match the practice's brand. The team focused on SEO as a long-term effort — structuring content appropriately, delivering monthly analytics reports, and running A/B tests to explore growth opportunities.
The redesigned site generated more leads and conversions. The ongoing relationship — spanning nearly a decade — includes continued updates, SEO improvements, and analytics reporting.
"Midstride has done work for me for almost 10 years. They built my first site as well as my current site and has continued to do updates and some SEO. They are great to work with and very knowledgeable. They work with your vision and gives you the best options for what you need keeping within your budget. Highly recommended!"
Let's Talk