The Challenge
Everbliss is an e-commerce site built for UPRX — the company behind UPGUYS. With Everbliss, UPRX aimed to extend their reach to a female audience. The challenge: leverage the existing UPGUYS platform, integrate data across both services, and launch an MVP in under two months.
The Solution
Midstride built Everbliss on top of the UPGUYS platform, minimizing development time while enabling both services to be managed by the same admin team. The team used InertiaJS to deliver a dynamic user experience without typical overhead costs.
Launch
Everbliss launched in early 2023 and accepted its first customers. It runs alongside UPGUYS, giving UPRX the architecture to support multiple e-commerce properties and expand into new markets. Midstride continues to provide maintenance, support, and feature development.
