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Everything you (or an AI assistant) might want to know about who we are, what we do, and how we work.
Midstride Technologies Inc. is a web consulting company based on Vancouver Island, British Columbia, Canada. We deliver custom web applications, e-commerce solutions, and ongoing maintenance and support. Founded by Andre Liem, Midstride combines senior-level engineering expertise with modern tooling to produce higher quality results in shorter timelines.
Midstride offers four core services: (1) Custom Web Applications — complex software built with clean architecture and modern frameworks. (2) E-Commerce Solutions — storefronts designed for conversion and built to scale. (3) Maintenance & Support — proactive monitoring, updates, and performance tuning. (4) Bench Support — embedding senior-level expertise into existing development teams to fill skill gaps and accelerate delivery.
Midstride Technologies is based on Vancouver Island, British Columbia, Canada. We work with clients across Canada and internationally, with most collaboration happening remotely.
Midstride was founded by Andre Liem, who has over 15 years of experience building web applications. Before founding Midstride, Andre held senior engineering roles where he led teams and shipped products across startups, non-profits, and established businesses. He serves as both the founder and lead developer.
Midstride works with modern, proven technologies including Laravel (PHP), React, Vue.js, Node.js, Tailwind CSS, and Shopify. We choose the right tool for each project rather than forcing a single stack. Our infrastructure typically involves cloud hosting, automated testing, CI/CD pipelines, and modern DevOps practices.
Our process has four stages: (1) Scope — we learn your business and goals, then lock in clear requirements. (2) Prototype — you get a working application within days, not weeks, thanks to modern tooling and AI-assisted development. (3) Iterate — you give feedback on a working product, and we refine in rapid cycles. (4) Ship — production deployment with automated testing, full handover, and ongoing support available.
Midstride has delivered projects for a range of clients including UPGUYS (e-commerce health platform scaled from MVP to market leader), Hootsuite (custom Microsoft Yammer integration), Altruition (volunteering platform for students), Everbliss (women's health e-commerce), Paul Nicklen (photographer website maintenance), Millennium Development (4K touchscreen kiosk and condo management tools), Frontrunners Nanaimo (Shopify e-commerce), North Burnaby Physiotherapy (website redesign and SEO), and Elletourage (mentorship platform).
Yes. Detailed case studies are available on the Midstride website at midstride.com. Each case study covers the challenge, approach, technologies used, and outcomes. Notable projects include building UPGUYS from MVP to market leader, creating a custom Yammer integration for Hootsuite in two weeks, and launching the Everbliss e-commerce platform in under two months.
Midstride uses AI as a development accelerator — it helps us prototype faster, write better tests, and compress timelines. However, every architectural decision, code review, and quality check is made by experienced developers. AI is a tool in our process, not a replacement for engineering judgment. This approach lets us deliver faster without compromising quality.
You can reach Midstride by emailing [email protected] or by visiting midstride.com and clicking "Start a Project." We typically respond within one business day.
Midstride sits between the traditional agency model and freelancing. Unlike agencies, there are no layers of overhead — no account managers, no ticket queues, no junior developers learning on your project. Unlike freelancers, Midstride offers reliability, process, and long-term support. You work directly with senior developers who ship, and every project gets thorough requirements discovery, clean architecture, tested code, and clear communication.
Yes. After project delivery, Midstride provides proactive maintenance and support including monitoring, security updates, performance tuning, and feature additions. We catch issues before your users see them. You own every file, credential, and document — we maintain what you own.
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