Bridging Hootsuite and Microsoft's Yammer Application

Midstride Technologies was approached by Hootsuite, a leading social media management platform, to build a custom integration for Microsoft's Yammer. This internal social network for companies needed a streamlined way for users to monitor, share, and post content from within the Hootsuite dashboard.

The Challenge

Hootsuite's API platform and Yammer's API needed to work together to create a bridge between the two services. The primary application would live on Hootsuite and was called a "stream integration." This stream app would allow a user to connect their Yammer channels in the Hootsuite dashboard so that they could see it in one centralized place with the rest of their social media content. Additionally, a plugin would enable users to easily share content from any stream onto their Yammer channels.

Hootsuite picked Midstride because of our history with building previous applications. We understood the importance of meeting the short timeline for the project, with the majority of the development being accomplished within two weeks.

The Solution

Midstride's team got to work, building a custom integration that seamlessly integrated Hootsuite's and Yammer's APIs. The application was designed to be user-friendly, allowing users to easily monitor and share content across both platforms.

Since the launch of the application, it has served many users, and there have been very few bug or ticket requests. Midstride continues to provide support and hosting for the application.

The Benefits

This custom integration provides a streamlined solution for companies that use both Hootsuite and Yammer. With the ability to view Yammer channels in the Hootsuite dashboard and share content across both platforms, users can save time and increase productivity.

Additionally, the seamless integration between the two platforms means that there are no disruptions or issues when switching between the two services. This ensures that users can continue to work efficiently without worrying about compatibility or technical issues.

We hired Midstride to build a custom reporting application that integrated
into the Hootsuite dashboard.

It was a pleasure working with Andre as he took the time to understand the requirements and deliver a solution on time and within our budget. He was always patient and adept at technical problem solving. If you need custom web development work done, I highly recommend hiring Midstride."

- Vincent Lo - Hootsuite (Director Marketing & Insights)

Conclusion

Midstride's custom integration for Hootsuite and Yammer has provided companies with a streamlined solution to monitor, share, and post content across both platforms. With the ability to view Yammer channels in the Hootsuite dashboard and share content across both platforms, users can save time and increase productivity. Midstride's commitment to quality and ongoing support ensures that this integration will continue to serve companies well into the future.

If you're looking for a software development company that can provide innovative solutions to meet your needs, look no further than Midstride Technologies. With our experience, dedication, and commitment to quality, we can help you achieve your goals and take your business to the next level.

Midstride’s partnership with Chris Botting on a 4K touch screen interface for the Millennium Development Corporation highlights the company’s experience, capabilities, and commitment to delivering high-quality software applications on time and within budget.

The Millennium Development Corporation required a unique 4K touch screen interface to showcase their floor plans and views to prospective buyers. Chris Botting, an experienced designer and project manager, approached Midstride Technologies to collaborate on this project. The collaboration involved Botting providing design and project management services, while Midstride provided web development services and hosting infrastructure on demand.

Midstride’s proven experience in building applications on fixed timelines and budgets, combined with their ability to provide hosting infrastructure on demand, made them the perfect partner for this project. Working with Chris Botting, Midstride built a highly custom application from the ground up using Vue.js, SVG technology, and Laravel.

The interface allows customers to select any floor on the building which loads up a floor plan. The floor plan consists of clickable suites which load up suite plans. Each floor includes a panoramic viewer to give prospective buyers an idea of the view they will get from each floor. The interface is easy to use, making it perfect for sales teams to showcase their properties to prospective buyers.

To ensure a smooth experience, Midstride placed great attention on performance and asset loading to ensure the site was not laggy. A backend was added on to make management of inventory easier for the team. The result was a highly intuitive and visually stunning interface that enables Millennium Development Corporation to showcase their properties with ease.

From start to finish, the project took about 2 months to complete. This quick turnaround time is a testament to the entire team from Millennium, Chris Botting to Midstride's development to ensure that the project was delivered on time and within budget.

In conclusion, Midstride Technologies’ recent partnership with Chris Botting on a 4K touch screen interface for the Millennium Development Corporation showcases the company’s experience, capabilities, and commitment to delivering high-quality software applications on time and within budget. Midstride’s team worked closely with Chris Botting to deliver a highly customized application that is easy to use, visually stunning, and performs exceptionally well. With their ability to provide hosting infrastructure on demand, Midstride is the perfect partner for clients who need to host their applications in the cloud.

Helping UPRX Launch Everbliss.
A New Ecommerce Site for Women

Midstride Technologies is proud to have been part of the launch of Everbliss, a new ecommerce site for women. The website was built for UPRX, the company behind the successful UPGUYS ecommerce site, which offers a range of products and services to a male audience. With Everbliss, UPRX aims to extend their reach and offer more products and services to a female audience.

The Challenge

Building Everbliss presented a number of challenges, including how to leverage the existing UPGUYS platform, integrating the data with UPGUYS, and launching a minimum viable product (MVP) in less than two months. Midstride rose to the challenge, working closely with UPRX's design, marketing, and product team to build the new platform using an API-centric model.

One of the primary challenges was to leverage the UPGUYS platform to avoid rebuilding existing features. Midstride accomplished this by building Everbliss on top of the UPGUYS platform, thereby minimizing development time and effort. The data integration was also achieved seamlessly, allowing both services to be managed by the same administrative team. The team was able to launch the MVP in less than two months by prioritizing features and building the site using newer technology to increase developer productivity.

To achieve a dynamic user experience without the typical overhead costs of building a rich application, Midstride leveraged the InertiaJS library. This allowed the team to build a more dynamic user experience, making it easier for users to navigate the site and find what they are looking for.

Launch

In early 2023, Everbliss was launched successfully and accepted its first customers. It continues to run alongside UPGUYS and provides another business arm for UPRX. Midstride is proud to continue providing maintenance, support, and ongoing feature builds to adapt to customer demands. This launch is an example of how Midstride was able to help UPRX build the necessary architecture to support a custom ecommerce platform that can scale to multiple websites. This has given UPRX the opportunity to consider future avenues to move into and grow their business.

Midstride Technologies is proud to have been part of the launch of Everbliss, a new ecommerce site for women. The launch of Everbliss is an example of how SMBs can build scalable and robust applications with a focused approach.

Midstride Technologies is a full-service software development company that specializes in building custom applications and ecommerce platforms. With over a decade of experience in software development, the Midstride team has helped numerous businesses to build and scale their software platforms. The company's expertise lies in building scalable and robust applications that are tailored to meet the unique needs of each business.

Elevating the Online Presence of Paul Nicklen

Midstride Technologies, a company specializing in web development, was given the opportunity to take over the website maintenance and hosting of the well-known Canadian photographer, biologist, and filmmaker, Paul Nicklen. With a significant amount of traffic coming to Paul's website on a regular basis, this project presented a unique challenge that Midstride was excited to tackle.

As a company, Midstride thrives on challenges, especially those that allow us to showcase our expertise in web development. The opportunity to work with such an accomplished and renowned photographer was an honor for our team. We knew that taking over the website of someone with millions of followers and a massive organic reach would require our utmost attention and focus.

Our initial challenge was to optimize the website's sales conversions, improve email delivery, and enhance analytical reports to improve decision making. Our team's expertise in web development allowed us to take on this challenge with confidence.

One of the ways Midstride tackled the challenge was by using the latest technology at the time, Google Optimize, to launch A/B tests over a series of months. Working closely with Paul's team, we crafted a series of tests and tweaked the results over a span of several months to better understand whether any alterations to the website would increase leads via email.

In addition to this, Midstride reviewed the email infrastructure to find opportunities to optimize delivery and improve overall team productivity. With the volume of emails their team received, a small tweak to their configuration had a significant impact on customer request management.

Midstride's commitment to excellence does not end with optimizing sales conversions and improving email delivery. Our team also provides general support and maintenance to ensure that the website runs smoothly and is secure. We understand the importance of website security, especially for someone like Paul Nicklen, who has many digital assets that need protection.

Recently, we had the privilege of assisting Paul in protecting his digital assets. We worked with a third-party company to implement specialized custom technology that would lock down images and provide an extra layer of security. This not only protects Paul's assets but also ensures that his website visitors have a seamless browsing experience.

At Midstride, we take pride in our ability to tackle any challenge, big or small. We believe that our expertise in web development, coupled with our commitment to excellence, sets us apart from the rest. Our work with Paul Nicklen is a testament to this belief. We are honored to have been given the opportunity to work with such an accomplished and influential photographer, and we look forward to continuing our work with him and his team.

Midstride Technologies is a company that not only specializes in web development but can adapt to the needs of our clients. Our continued work with Paul Nicklen is an example of how we go beyond web development and provide solutions to the specific problems of our clients. If you are a prospective customer or lead interested in learning more about our experience and capabilities, we invite you to contact us and see how we can help take your online presence to the next level.

Empowering Startups to Achieve their Goals

Midstride Technologies is a software development company that specializes in providing custom software solutions to startups and businesses of all sizes. With a track record of success and expertise in developing technology solutions, Midstride is an excellent choice for startups looking to build and scale their technology offerings.

One of the startups that Midstride Technologies has helped to achieve its goals is UPGUYS, an ecommerce & health platform that connects customers with pharmacists and doctors to provide prescription medications and consultations. The founders of UPGUYS, Mehrdad Rezaei and Ramin Behzadi, approached Midstride Technologies with the idea of building a Minimum Viable Product (MVP) for ecommerce health platform concept.

Having worked with Midstride on a previous project, Mehrdad and Ramin knew that they could trust the company to help them get their concept off the ground in a short amount of time. With a fixed budget and only a few months to work with, Midstride Technologies took on the project, with Andre Liem serving as their "fractional" CTO, overseeing a team of developers and working with their design team to produce an MVP.

The first version of the website went live and allowed customers to purchase prescription products, book consultations with doctors, and communicate via real-time chat. In addition to the basic customer functionality, a significant effort was made to build a robust administration panel. This early version allowed a team of pharmacists and care team support to fulfill orders, charge cards, export reports, chat with customers, and manage communications via an SMS CRM.

The initial launch was a huge success, and within a year, the company grew its customer base and staff, expanded to two offices. The customer base for UPGUYS has grown tremendously, which is a testament to the team at UPGUYS who provide excellent care and support.

Midstride Technologies continues to serve as UPGUYS' software development arm. Over time, the UPGUYS website has transformed into a platform that includes a fully customized ecommerce system built specifically for prescription medications, real-time communications, automated communication, doctor appointment management, accounting reports, and more.

The partnership between UPGUYS and Midstride Technologies continues to be a huge success and is an example of how hiring a software team externally can provide both short and long-term solutions for businesses seeking to build out their technology offerings. With Midstride's help, UPGUYS went from an MVP in a few months to becoming a successful startup and presently a stable business that continues to grow and expand into more markets.

Midstride Technologies continues to build customized functionality to enhance customer care and improve the efficiencies and processes of the team. The company has a deep understanding of the challenges that startups face, and they work closely with their clients to ensure that they achieve their goals. With a team of experienced developers and a commitment to delivering high-quality software solutions, Midstride is the ideal partner for startups looking to build and scale their technology offerings.

We place a high value on communication and collaboration and believe that regular communication and collaboration were instrumental in making UPGUYS a success story. The partnership with UPGUYS is an example of our ability to deliver high-quality software solutions to startups and businesses of all sizes. With a deep understanding of the challenges that startups face and a commitment to delivering high-quality software solutions, Midstride is the perfect partner for startups looking to build and scale their technology offerings.

Services Provided
Requirements -  Design - Development -  Maintenance

Background

In 2019, Kevin Campbell of Altruition, a registered Canadian charity dedicated to helping British Columbian high school students facing financial barriers to access post-secondary education, approached Midstride with a unique challenge. Campbell wanted to build a custom web-based application that would allow students to track their volunteering hours with eligible charities and community groups and earn scholarship credit based on the amount of time volunteered.

Midstride immediately recognized the potential impact that this application could have on students' lives and quickly got to work. Over the course of a year, the Midstride team worked closely with Altruition to understand their requirements and create a custom web-based application that met their needs.

The application, which was launched in 2020, enables students and organizations to log in and access specific features. Administrators from Altruition are given a powerful dashboard to moderate accounts, hours, view financial reports, and approve scholarships. Behind the scenes, the application enforces many rules that ensure students are in good standing and meeting all minimum requirements.

Building

Approximately one-third of the time spent building the application was devoted to up-front requirements and discovery through a visual wireframing process.

Another one-third was spent on design & development, while the final third was spent on testing and quality assurance.

Throughout the development process, Midstride worked closely with Altruition to ensure that the application met their exact specifications and requirements.

The results of the project have been nothing short of astounding. Since the launch of the application, Altruition has approved over $200,000 in scholarship funds and 10,000+ volunteering hours. The application has been a huge success and has helped countless students overcome financial barriers to achieve their post-secondary education goals.

Andre was pivotal in developing a custom web application that is central to our foundation’s daily operations.

He took the time to fully understand our unique requirements and created a user-friendly platform about which we continue to receive positive feedback. The Midstride team is agile in executing changes as we grow and proactively identifying future technical needs through systematic testing and maintenance.

We were pleased with Midstride’s communication, sensitivity to budget, and flexibility to expand scope throughout development.

- Kevin Campbell (Chairperson of Altruition)

Midstride's commitment to delivering high-quality custom software solutions has made them a trusted partner for businesses and organizations of all sizes. Whether you're looking to build a custom web application, mobile app, or other software solution, Midstride has the expertise and experience to help you achieve your goals.

Building Customized Solutions to Enhance Your Business

In today's rapidly changing business landscape, having the right technological tools in place can make all the difference. That's why companies turn to Midstride Technologies for their custom application needs. One of our recent successful projects was partnering with Chris Botting, who approached us to build a condo management tool for the Millennium Development corporation. Our collaboration resulted in a customized solution that has transformed the way residents report issues, and contractors and management handle requests.

Customization is key to the success of any technological solution, and that's what Midstride Technologies does best. We specialize in building custom applications that are tailored to meet the specific needs of our clients. When Chris Botting approached us with the idea of building a condo management tool for Millennium Development, we knew we had to create a solution that would be easy to use, reliable, and cost-effective.

The first step in the project was for Botting to provide project management and design services. He would be responsible for overseeing the project while Midstride Technologies would build the customized tool. Chris had worked with Midstride Technologies before and knew that we specialize in custom applications and could deliver the features needed on time.

Millennium Development had a specific set of requirements that needed to be met. Residents needed to be able to easily submit deficiencies on their computer or phones behind a resident login authentication page. Contractors needed to view all reports in a search interface, view the details, and mark tasks with comments and status updates. The application would provide residents with a valuable tool to report issues, and contractors/management a means to manage all the requests and priorities.

To deliver a seamless user experience, the application was built using the latest version of Laravel/PHP and the Inertia + VueJs front-end libraries. Inertia allowed Midstride to deliver a rich user interface that is snappier and fluid without the typical cost associated with building rich interfaces. The application has a polished feel to it without requiring a heavy expensive design phase, as we utilized existing pre-made components from Tailwind CSS.

The end result is a premium customized web application without the premium costs. The application has been very active and used by residents and contractors on a weekly basis to resolve issues

At Midstride Technologies, we pride ourselves on building quality customized solutions that meet the specific needs of our clients. Whether it's building a condo management tool or creating a custom application for your business, we have the expertise and experience to get the job done right. Contact us today to learn more about our services and how we can help enhance your business.

Midstride Technologies - Your Partner in Building Customized Ecommerce Sites

The COVID-19 pandemic has changed the way businesses operate, prompting a significant shift to online platforms. Local businesses, in particular, have been challenged to quickly adapt and find ways to reach customers online. One such business that successfully made the transition is Frontrunners Nanaimo.

Frontrunners Nanaimo is a local running store that sells running shoes, apparel, and accessories. When the pandemic hit and the world shut down, the business faced a significant challenge in keeping its operations running. That's when they approached Midstride Technologies to help them build an ecommerce site.

Midstride Technologies, a company specializing in custom software solutions, began the process by researching potential ecommerce platforms that would be suitable for Frontrunners Nanaimo. After considering their existing point of sale (POS) and inventory systems, Shopify emerged as the clear choice.

Building a Shopify site was a relatively straightforward process for Midstride Technologies, given their extensive experience with ecommerce. The team worked closely with Frontrunners Nanaimo to assess appropriate off-the-shelf themes that would save costs and expedite the process of getting the site launched.

In addition to choosing a suitable platform and theme, Midstride Technologies also assisted Frontrunners Nanaimo with defining a process for connecting inventory into the system in a way that would reduce manual work. Several customizations were required to allow customers to find related products and variations.

Despite the challenges brought about by the pandemic, the ecommerce site enabled Frontrunners Nanaimo to keep their store running. Now, post-COVID, the ecommerce site continues to serve as another means for customers to discover products, purchase online, or drop in-store to pick up their items.

The project went smoothly, with very few issues encountered. It is an example of how any local business can expand their reach and grow their revenue with a relatively low-risk investment in building an ecommerce site.

Midstride Technologies is committed to providing customized solutions that meet the unique needs of every client. Their team of experts has extensive experience in building custom software solutions and ecommerce sites. They take a customer-first approach and work closely with clients to understand their business requirements and provide tailored solutions that meet their specific needs.

Whether you're a small business looking to establish an online presence or an established enterprise seeking to optimize your ecommerce platform, Midstride Technologies can help. With a proven track record of delivering quality solutions, you can trust Midstride Technologies to help you achieve your business goals.

In conclusion, the COVID-19 pandemic has forced businesses to find new and innovative ways to reach customers online. Frontrunners Nanaimo successfully navigated this challenge with the help of Midstride Technologies, who built them a custom ecommerce site using Shopify. This project is a testament to how local businesses can expand their reach and grow their revenue with the help of experienced technology partners. If you're looking to establish or optimize your ecommerce site, contact Midstride Technologies today and experience the difference of working with a customer-focused technology partner.

Midstride Technologies is a full-service digital agency that has been helping businesses grow their online presence since 2012. We pride ourselves on delivering maximum value to our clients, regardless of their size or budget. Our goal is to provide customized solutions that help businesses thrive in today's competitive market. One such example is the work we did for North Burnaby Physiotherapy & Wellness, a business run by Florence Yip, a licensed physiotherapist.

When Florence approached us about a website redesign for her business, she had a steady revenue stream, but her online presence was not keeping up with her growth. She needed a website that would showcase her full range of services and help her compete against other businesses in the crowded market space. Having worked with Florence in the past, we were eager to take on the challenge.

Our first step was to find a design theme that would meet 80% of her needs, while customizing the other 20% to fit her brand and personality. We worked closely with Florence to ensure that the new design would be engaging, user-friendly, and optimized for search engines. We understood that SEO was a long-term effort, so we focused on continual improvements that would lead to a steady stream of growing traffic to her website.

To achieve this, we provided consultation on structuring content appropriately, and delivered monthly web analytic reports to understand the traffic, audience, and what type of blog posts were creating traction. We also ran A/B tests where appropriate to explore other avenues to increase business. The end result was a website that was not only aesthetically pleasing but also generated more leads and converted more sales.

North Burnaby Physiotherapy & Wellness is a great example of how we work with businesses of all sizes and customize our services to meet their scale and budget. Instead of offering a fixed pricing model, we focus on investing the budget of our clients in the areas that will help their business thrive. Whether it's branding, marketing, or a new widget, we work with our clients to inform them of their options so they can best decide where to invest their budget.

We believe that by taking the time to truly understand the customer's needs, we can deliver a solution that is tailored to their budget and business objectives. This approach has helped us build long-lasting relationships with our clients and achieve successful project outcomes.

At Midstride, we pride ourselves on our ability to deliver results-driven solutions that help businesses succeed. Whether you're a small business just starting out or a larger enterprise looking to revamp your online presence, we have the skills, experience, and expertise to help you achieve your goals. Contact us today to learn more about our services and how we can help you grow your business.

Midstride has done work for me for almost 10 years. They built my first site as well as my current site and has continued to do updates and some SEO. They are great to work with and very knowledgeable. They work with your vision and gives you the best options for what you need keeping within your budget. Highly recommended!

Florence Yip
North Burnaby Physiotherapy & Wellness
Director & Founder

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